1. The VAT on Kurkure is 12.5% but on Lays is 4%. Both serve the same need and are from the same company. Similar case with Everest Sabji Masala(4%) and Chole Masala (12%). Government wants me to pay taxes according to my taste buds.
2. Aashirwad Salt is available for Rs.11 a KG and Tata Salt lite(low sodium) is for Rs.18.
The health proposition of marketing is worth so much!