I have been blogging at Pluggd.in for quite some time now. While the general reader base is intellectually sound and appreciates good writeups but then most of such articles get lost after 2-3 days. Surprisingly, one of the the articles that i wrote just out of fun has got the most attention. The article was on SavitaBhabhi changing into Kirtu. 3 months into writing this piece, it is my most searched article, week after week. More so it is one of the top articles on pluggd.in on most days. This is getting me a lot of readers but not really the kind i want.
My latest piece was a review of KuLacak-a GPS tracker from Indonesia. Took me 6 hrs, as Indonesia is a completely unknown territory. Hopefully readers would bother to comment on it. It was thrown to me by Arvind all of a sudden but i enjoyed the 6 hrs invested. Actually, it was the Pizza that i was enjoying.
Happy blogging to me!
PS: Would you have read this post if it had a non-sexual title?
Tax on Taste
Went for the monthly grocery shopping yesterday. Things you have to do when living alone. Just 2 points to make.
1. The VAT on Kurkure is 12.5% but on Lays is 4%. Both serve the same need and are from the same company. Similar case with Everest Sabji Masala(4%) and Chole Masala (12%). Government wants me to pay taxes according to my taste buds.
2. Aashirwad Salt is available for Rs.11 a KG and Tata Salt lite(low sodium) is for Rs.18.
The health proposition of marketing is worth so much!
Justified??
Science of choosing better brand names (Luxury/Rich brands)
Make it long.
Difficult to pronounce.
Must have silent letters.
Being able to pronounce the brand name correctly should itself become a mark of status and knowledge.
Difficult to pronounce.
Must have silent letters.
Being able to pronounce the brand name correctly should itself become a mark of status and knowledge.
Science of choosing better brand names (web)
Summary- 2 syllable or two word brand names are easier for conversations.
I have been studying the names of some of the top websites for past few months and one thing i noticed is mostly all of them are either 2 syllable or a 2 words combined as one. Some examples - FaceBook(2 words), Google(2 syllable). MSN is 3 syllable and could never beat Yahoo(2 syllable). Asklaila(2), Justdial(2), Onyomo is 3 syllabe and is still to make a mark.
Infact, according to what brand names i can think of, anything that is pronounced in 2 parts, it could be 2 known words combined as 1 or 1 word of 2 syllables, is easier to promote and people tend to remember and have an ease in mentioning in oral communication. For written communication people will use acronym rather, even if it is a 2 syllable name because most readers are aware of the context and hence can guess out the full name even if the acronym is not intelligent or popular. People like to mention wikipedia as wiki, just for the ease of communication. Infosys(3 sylable) becomes Infy but Wipro(2 syllable) is not changed.
I suppose this is only true for web and not for offline brands.
Not that a good name will make you a big hit but it helps in conversation.
I have been studying the names of some of the top websites for past few months and one thing i noticed is mostly all of them are either 2 syllable or a 2 words combined as one. Some examples - FaceBook(2 words), Google(2 syllable). MSN is 3 syllable and could never beat Yahoo(2 syllable). Asklaila(2), Justdial(2), Onyomo is 3 syllabe and is still to make a mark.
Infact, according to what brand names i can think of, anything that is pronounced in 2 parts, it could be 2 known words combined as 1 or 1 word of 2 syllables, is easier to promote and people tend to remember and have an ease in mentioning in oral communication. For written communication people will use acronym rather, even if it is a 2 syllable name because most readers are aware of the context and hence can guess out the full name even if the acronym is not intelligent or popular. People like to mention wikipedia as wiki, just for the ease of communication. Infosys(3 sylable) becomes Infy but Wipro(2 syllable) is not changed.
I suppose this is only true for web and not for offline brands.
Not that a good name will make you a big hit but it helps in conversation.
Neutral vs Positive New Customer
In my last post i ended with the line "You get a positive customer to begin with, not at neutral or below."
I thought deep whether it is good or bad to have a new customer who already has heard so much good things about you and carries a positive mindset for you or your service. When a customer is positive towards you, he is expecting better than usual and now its a pressure upon you to stand upto his expectations. It depends whether you think like Sachin Tendulkar and believe pressure to be a privilege. But it is not your business to deliver better than usual at the same usual price. But than isn't this one of the differentiators.
One point where i can really think it to be a benefit is that suppose if you or your team/subordinates screw the service for him, there are good chances that you still have a 50% success rate for him. He will believe that this was the only time where you screwed up, otherwise you deliver better than usual as that is what the customer's recommendee had experienced. In this case, the customers opinion about you would really depend on where or whom the recommendation came from. If he has a positive outlook for the recommendee than probably he would leave with a neutral mindset.
Mathematically speaking:
((+ve mindset about recommendee) * (+ve experience of recommendee) )+ (-ve experience of self) = almost neutral mindset about the service
You can similarly try other mathematical expressions to see what will this referred customer think. Human brain doesn't comply with mathematics but this is the closest you can get.
I thought deep whether it is good or bad to have a new customer who already has heard so much good things about you and carries a positive mindset for you or your service. When a customer is positive towards you, he is expecting better than usual and now its a pressure upon you to stand upto his expectations. It depends whether you think like Sachin Tendulkar and believe pressure to be a privilege. But it is not your business to deliver better than usual at the same usual price. But than isn't this one of the differentiators.
One point where i can really think it to be a benefit is that suppose if you or your team/subordinates screw the service for him, there are good chances that you still have a 50% success rate for him. He will believe that this was the only time where you screwed up, otherwise you deliver better than usual as that is what the customer's recommendee had experienced. In this case, the customers opinion about you would really depend on where or whom the recommendation came from. If he has a positive outlook for the recommendee than probably he would leave with a neutral mindset.
Mathematically speaking:
((+ve mindset about recommendee) * (+ve experience of recommendee) )+ (-ve experience of self) = almost neutral mindset about the service
You can similarly try other mathematical expressions to see what will this referred customer think. Human brain doesn't comply with mathematics but this is the closest you can get.
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