1. The VAT on Kurkure is 12.5% but on Lays is 4%. Both serve the same need and are from the same company. Similar case with Everest Sabji Masala(4%) and Chole Masala (12%). Government wants me to pay taxes according to my taste buds.
2. Aashirwad Salt is available for Rs.11 a KG and Tata Salt lite(low sodium) is for Rs.18.
The health proposition of marketing is worth so much!
This is the case wwide .. Until ofcourse any kind of costs that come in from health related ailness' start to effect the state or national bottom line.ReplyDelete