some random points for a good brand makeover
1. make sure the coverage is big
2. have some connection to old color and logo
3. do not look for a complete change but an evolution
4. do not change the domain name yet
5. convey the message first to your employees. If they don't get the idea then you don't get your target.
6. the announcement should be at one go and not slowly spreading to other regions like you do with a product launch
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